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Truth Initiative’s EX Program Launches First Campaign to Include Nicotine Pouches as Gen Z Faces Troubling Rise in Use of Multiple Products
The national Outsmart Nicotine campaign confronts changing patterns of nicotine use among young people head on and connects them to free quitting support
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Truth Initiative Applauds Action by New Mexico to Protect Young People from Illegal Vaping Products
New Mexico Attorney General Raúl Torrez’s crackdown on illegal vaping products is a strong move that reflects a firm commitment to protecting youth and young
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Tobacco Imagery Dominates Oscar®-Nominated Films, Raising Public Health Concerns Ahead of Hollywood’s Biggest Night
Eight of the 10 films nominated for the Best Picture Academy Award® this year feature tobacco imagery.
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Truth Initiative, NAACP Unite to Expand Access to Proven Quit Resources and End Targeted Tobacco Harm
This partnership will break down stigma and create a community for those looking to take the first step towards quitting
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‘You Got This Day’ Aims to Engage and Encourage New Year’s Quitters Who Relapse
Truth Initiative aims to encourage and inspire anyone who relapsed after quitting nicotine as a New Year’s resolution by bringing back “You Got This Day”
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Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk
The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “
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Federal Data Show Encouraging Youth Substance Use Trends, While Underscoring Need for Continued Progress and Action in Areas of Concern
Despite recent progress in reducing youth nicotine vaping, the latest survey indicates that use has remained flat
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Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support
The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.
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New Truth Initiative Survey Indicates Most Young People Who Use Nicotine Say 2026 Is Their Year to Quit
67% of nicotine users ages 18–24 plan to quit for the New Year, and 60% intend to quit within the next year, signaling a movement to break free from nicotine
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Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens
New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.
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Groundbreaking Study Reveals Text Message Vaping Cessation Program Also Helps Young People Quit Cannabis
First study to demonstrate that interventions to help quit vaping nicotine can simultaneously reduce cannabis use among adolescents and young adults
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Leading Health Groups Urge FDA to Stop Major Tobacco Companies from Illegally Marketing New Products Without Authorization
The health groups’ letter reinforces that these companies are aware of the law, but are choosing to flagrantly violate it.
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