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Bigger, stronger, and cheaper: Disposable e-cigarettes have more nicotine and are more accessible than ever
Disposable e-cigarettes sold in the U.S.
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Eliminating smoking disparities in Tobacco Nation
More aggressive tobacco control spending paired with higher taxes targeted to areas with the highest smoking rates can effectively erase disparities in tobac
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Truth Initiative Names Initiative as Media Agency of Record
Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has
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Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards
Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was
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E-cigarette use among young people returning to pre-COVID-19 levels
The re-emergence of e-cigarette use among young people as COVID-19 restrictions fade away calls for stronger policies
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New study: Price increases can reduce underage e-cigarette use
Higher e-cigarette prices and taxes can reduce the number of days teens use e-cigarettes and decrease current e-cigarette use
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FDA enforcement likely resulting in minimal impact on e-cigarette accessibility
New study finds that nearly all warning letters sent during the timeframe targeted small, online retailers, likely resulting in minimal impact on e-cigarette
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#NoMentholMondays: How youth activists are fighting back
Youth activists have identified tobacco, specifically the targeted marketing of menthol cigarettes in African-American communities, as a social issue worth f
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Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries
TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti
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'Black Lives / Black Lungs' documentary shows how menthol tobacco ended up in black communities
“Black lives / Black Lungs” explores the history, marketing tactics and impact of the tobacco industry targeting African-Americans with menthol tobacco produ
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Tobacco use in the Asian American community
This fact sheet about smoking and Asian Americans outlines patterns of use, industry targeting and health effects.
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“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts
Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-
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