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Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes
The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor
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truth debunks myth that vaping nicotine relieves stress
The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes
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2021 class of truth Ambassadors launch community projects
Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o
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What do the U.S. states with the highest smoking rates have in common?
Why do these 13 states have higher smoking rates and greater health consequences than the rest of U.S.?
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Are selfies making smoking cool again?
Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young
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New surgeon general’s report highlights the need for evidence-based quit programs, deems e-cigarettes not a cessation tool
The surgeon general’s report on tobacco cessation underscores the need to help Americans who smoke and the millions of teens using tobacco products, primaril
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Here’s another reason to remove smoking from video games
With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.
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Policies to reduce cigarette litter have strong support
Nearly three-quarters (72.4%) of U.S.
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2018 state fact sheets
A look at the most recent tobacco use statistics in each state, including cigarette use, economics and state tobacco laws.
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Young activists gather virtually for Moment of Truth
Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and
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What is your state doing about the leading preventable cause of death and disease?
New fact sheets from Truth Initiative® include state-specific information on tobacco use rates, economics, laws and prevention efforts.
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Our mission
At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.
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