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  1. News Article News Article Research & Resources

    4 ways smoking impacts national military readiness

    Tobacco use adversely affects military readiness and harms the health and welfare of military families, retirees and veterans.

  2. Health groups file suit to expedite FDA review of e-cigarettes, cigars

    The lawsuit asserts that a delay in product reviews violates the law and has kept kid-friendly tobacco products on the market for years.

  3. News Article News Article Research & Resources

    #CATmageddon: How smoking could make cat videos a thing of the past

    With the #CATmageddon campaign, truth continues to use the truth about tobacco to engage teens to help end tobacco use.

  4. Page

    Who We Are

    Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.

  5. News Article News Article Research & Resources

    Truth Initiative applauds action to hold maker of American Spirit accountable

    Breathe DC filed a lawsuit in D.C. Superior Court on Monday against Santa Fe Natural Tobacco Company for deceptive marketing.

  6. Fact Sheet Fact Sheet Research & Resources

    2015 state fact sheets

    A look at the most recent tobacco use statistics in each state including cigarette use, economics, and state tobacco laws.

  7. Federal court orders FDA to quickly implement graphic cigarette warnings as mandated by law

    A federal court has ordered the FDA to quickly issue a final rule requiring graphic health warnings on cigarette packs and advertising, as mandated by the To

  8. News Article News Article Research & Resources

    How African-American leaders are taking on menthol

    African-American organizations, public health groups and other tobacco control advocates are stepping up efforts to restrict the sale of menthol cigarettes.<

  9. News Article News Article Research & Resources

    NAACP delegates endorse push to say no to menthols

    NAACP adopted a resolution supporting efforts at the state and local level to restrict the sale of menthol cigarettes and other flavored tobacco products

  10. Video Video Research & Resources

    The culture of smoking in the military

    Former Secretary of the U.S.

  11. truth asks if it is just business or is it exploitation

    A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.

  12. News Article News Article Research & Resources

    Some video games glamorize smoking so much that cigarettes can help players win

    At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.