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  1. As E-Cigarette Makers Face Critical September 9 Deadline, Leading Health Groups Urge FDA Not to Allow Sale of Any Flavored Products

    Health groups endorse key principles to guide FDA review of e-cigarettes and other tobacco products, call for rigorous scientific evidence and prompt removal

  2. Fact Sheet Fact Sheet Research & Resources

    2016 state fact sheets

    A look at the most recent tobacco use statistics in each state including cigarette use, economics, and state tobacco laws.

  3. News Article News Article Research & Resources

    3 things you can do about toxic cigarette litter

    About 4.5 trillion cigarettes are discarded each year worldwide, making cigarette butts the most littered item on earth.

  4. News Article News Article Research & Resources

    E-cigarettes as accessories: How vaping companies market products as stylish

    The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.

  5. News Article News Article Research & Resources

    Adult smoking rates continue to underscore health disparities

    The latest data show a decline in the overall smoking rate, but many groups continue to smoke at much higher rates than the rest of the population.

  6. Video Video Research & Resources

    Played: Smoking in videogames

    Truth Initiative takes a look at tobacco use in video games.

  7. Research Article Research Article Research & Resources

    What carrying a pack of cigarettes says about young smokers

    Truth Initiative researchers found that young tobacco users who carry a pack of cigarettes are less likely to see tobacco as a significant danger to themselv

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    Who We Are

    Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.

  9. News Article News Article Research & Resources

    #CATmageddon: How smoking could make cat videos a thing of the past

    With the #CATmageddon campaign, truth continues to use the truth about tobacco to engage teens to help end tobacco use.

  10. News Article News Article Research & Resources

    4 ways smoking impacts national military readiness

    Tobacco use adversely affects military readiness and harms the health and welfare of military families, retirees and veterans.

  11. truth partners with Epiphone to donate custom guitars to high schools

    truth x Epiphone aims to inspire high school students to use music as a powerful force for change against Big Tobacco’s exploitation.

  12. News Article News Article Research & Resources

    Truth Initiative applauds action to hold maker of American Spirit accountable

    Breathe DC filed a lawsuit in D.C. Superior Court on Monday against Santa Fe Natural Tobacco Company for deceptive marketing.