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  1. truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

  2. News Article News Article Research & Resources

    National Recovery Month: Substance abuse, mental health and tobacco

    People with mental health and substance abuse disorders use tobacco at much higher rates than the rest of the population.

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    YOUTH AND YOUNG ADULT NICOTINE ADDICTION PREVENTION & EDUCATION

    Everyone deserves the chance to live free from nicotine addiction. Through our national public education campaigns, as well as in-school curriculums, we are inspiring a movement to live free from nicotine addiction by empowering young people to quit or never start in the first place.

  4. News Article News Article Research & Resources

    Effort to get teens to “left swipe” tobacco earns 2 top awards from PR week

    The public relations campaign behind the truth® campaign’s “Left Swipe Dat” took home two awards for inspiring youth to end tobacco use, winning campaign of

  5. Research Article Research Article Research & Resources

    Big Tobacco $20: States $1 = deadly ratio

    Tobacco companies spend $20 to market their deadly products for every $1 the states spend on programs to prevent kids from smoking and help smokers quit, acc

  6. News Article News Article Research & Resources

    How do young adults use tobacco, marijuana and alcohol together?

    Popularity of alcohol use among young people, suggests that successful prevention efforts should focus on alcohol’s co-use with a variety of substances

  7. News Article News Article Research & Resources

    How Truth Initiative can help D.C. nonprofits become good neighbors in the fight to end tobacco use

    Nonprofits in the Washington, D.C., area could be eligible for a $2,000 sponsorship from the Truth Initiative Good Neighbor Fund to help fund projects encour

  8. News Article News Article Research & Resources

    FDA issues warnings to four tobacco product manufacturers for flavored cigarettes

    Four tobacco manufacturers received warnings from the FDA for illegally selling flavored products labeled as cigars that the agency says are actually cigaret

  9. Research Article Research Article Research & Resources

    How online social relationships help smokers quit tobacco

    Online communities foster relationships among members that can play an important role in helping smokers quit, according to new research from the Schroeder I

  10. News Article News Article Research & Resources

    The economics of tobacco: what education and income tell us about smoking

    Despite decades of progress in the fight to end tobacco use, much work remains, particularly among lower income households.

  11. The President’s FY18 budget could reverse years of progress in tobacco control

    The president’s proposed fiscal year 2018 federal budget includes cuts to programs at the Centers for Disease Control, National Institutes of Health and the

  12. News Article News Article Research & Resources

    CalPERS bet on Big Tobacco is bad economics for California

    California Public Employees’ Retirement System officials are reportedly considering reversing the pension fund’s longtime ban on investing in tobacco compani