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  1. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Wisconsin 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Wisconsin.

  2. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Wyoming 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Wyoming.

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Arkansas 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Arkansas.

  4. Young Black Voices Expose Predatory Tobacco Industry Tactics in New truth® Campaign

    In a calling to eradicate Big Tobacco’s systemic racism, truth, partnered with Black community members to launch its latest campaign Read Between the Lies.

  5. News Article News Article Research & Resources

    Tracing the racist tactics of the tobacco industry

    Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.

  6. Report Report Research & Resources

    The price is not right

    Majority of adults, and at least a quarter of current smokers, strongly favor efforts to raise tobacco prices.

  7. Research Article Research Article Research & Resources

    Health, cost, and desire to escape addiction drives young people to quit vaping

    Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.

  8. Research Article Research Article Research & Resources

    Weak restrictions on flavored e-cigarettes lead to explosive menthol sales

    Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.

  9. truth Takes to TikTok To Talk Vaping And The Immune System During COVID-19

    The #ImmuneUpVapesDown TikTok challenge will ask users to come up with their own immune boosting concoction.

  10. Research Article Research Article Research & Resources

    New study: Only 3% of adult smokers used JUUL to quit in past year

    A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth

  11. News Article News Article Research & Resources

    16 higher education institutions pledge to go tobacco/vape-free through college program

    Fourteen colleges and universities and two college systems are making a move to protect more than 241,000 students and 36,000 faculty and staff by pledging t