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  1. News Article News Article Research & Resources

    How celebrity-branded and tech-forward e-cigarettes may be contributing to youth nicotine use

    In the growing e-cigarette marketplace, celebrity brands and tech-forward designs may be contributing to youth uptake of these cheap, flavored, and highly ad

  2. Report Report Research & Resources

    Tobacco in Films: 2023

    The number of films with tobacco presence increased compared to recent prior years with approximately 41% (58 of 141 films) of top films containing tobacco i

  3. Leading Health Groups Urge FDA to Stop Major Tobacco Companies from Illegally Marketing New Products Without Authorization

    The health groups’ letter reinforces that these companies are aware of the law, but are choosing to flagrantly violate it.

  4. Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

    The FDA now has the strong, science-driven leadership needed to take a stand on the risks of commercial nicotine and dangers of youth vaping.

  5. 2024 Monitoring the Future Survey Shows Persistent Nicotine Dependence Despite Meaningful Gains in Reducing Youth E-Cigarette Use

    The 2024 Monitoring the Future Survey (MTF) shows promising signs in the effort to reduce youth e-cigarette use

  6. News Article News Article Research & Resources

    What to know about using (and quitting) nicotine and cannabis

    Nicotine and cannabis are two of the most commonly used substances among U.S. youth and young adults—and both come with health risks.

  7. New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

    Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards

  8. EX Program by Truth Initiative joins forces with Sesh to bring digital mental health and tobacco addiction solutions to workplaces nationwide

    New partnership to provide employers with easier access to people-powered public health resources.

  9. News Article News Article Research & Resources

    What federal health agency cuts mean for tobacco control

    Truth Initiative has created a resource which will track changes in the federal agency landscape and the expected impact on tobacco control measures.

  10. New Study Shows E-Cigarette and Cigarette Sales in California Have Declined Following Law Banning Flavored Tobacco

    California’s ban on the sale of flavored tobacco products reduced e-cigarette and cigarette sales without impacting neighboring states.

  11. News Article News Article Research & Resources

    How the tobacco industry’s new products could be leading to more nicotine addiction

    Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress

  12. Announcing EX Program Go from Truth Initiative: A Scalable Digital Tobacco Cessation Solution for Small to Mid-Sized Employers

    EX Program Go is built on the same clinically-backed foundation as EX Program for large employers, health plans, and public health organizations.