Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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  1. Page

    Our top issues

    In our fight to prevent youth and young adult nicotine addiction and empower quitting, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.

  2. Page

    Outsmart Nicotine: You Got This

    Quitting is hard, but with the right support, anyone can break free from nicotine addiction – and they don’t have to go it alone. That’s the message behind Outsmart Nicotine, a national campaign from Truth Initiative that empowers young people to break the cycle of nicotine addiction for good with an enhanced EX Program.

  3. Page

    Our Impact

    At Truth Initiative, we create meaningful change at both the population and individual levels. With our research-driven approach to behavior change and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation access. By addressing systemic challenges and empowering individuals, we achieve transformative public health impact.

  4. Our Team

    Alex Parks

    Alexandra Parks is responsible for strategic leadership in developing and managing partnerships with an array of stakeholders, including nonprofit organ

  5. Stacey Younger Gagosian Headshot
    Our Team

    Stacey Younger Gagosian

    Stacey Younger Gagosian has worked in politics and policy for nearly 3 decades.

  6. Thumbnail of Gary Tang headshot
    Our Team

    Gary Tang

    Gary Tang is the Chief Financial and Investment Officer at Truth Initiative, where he provides strategic financial leadership and oversees all aspects of the

  7. Our Team

    Lisa A. Watkins

    Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

  8. Our Team

    Mary Dominguez

    Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

  9. Thumbnail of Dr. Kendric Dartis headshot
    Our Team

    Kendric Dartis

    Dr. Kendric Dartis is the Vice President, Social Impact & Partnerships at Truth Initiative, America's largest nonprofit public health orga

  10. Kathy Crosby Headshot
    Our Team

    Kathy Crosby

    Kathy Crosby is the CEO and President of Truth Initiative, the nation’s largest nonprofit public health organization dedicated to preventing youth

  11. Tricia Kenney Headshot
    Our Team

    Tricia Kenney

    Tricia Kenney is an award-winning communications, marketing and strategy executive who serves as Chief Communications, Marketing and Brand Strategy Offi