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  1. News Article News Article Research & Resources

    5 takeaways from the congressional hearings on JUUL and the youth e-cigarette epidemic

    Using the company’s own testimony and documents, the hearings provided startling evidence of JUUL’s use of Big Tobacco’s tactics to target young people.

  2. News Article News Article Research & Resources

    Youth call on Walgreens to stop selling tobacco at rally outside shareholders meeting

    More than 50 people from across the country rallied outside of the Walgreens shareholders meeting to push the pharmacy chain to stop selling tobacco products

  3. News Article News Article Research & Resources

    Played: Tobacco use widespread in video games played by youth

    Smoking is prevalent and often glamorized in video games popular among youth, according to Played: Smoking and Video Games, a review of research from Truth I

  4. News Article News Article Research & Resources

    truth truck rolls out for 18th summer of inspiring youth to end tobacco use

    Each summer truth® has recruited teams of young people to tour the country and make stops at popular entertainment, music and sports events to inspire youth

  5. News Article News Article Research & Resources

    A new national youth anti-vaping curriculum gives young people the facts about e-cigarettes and equips them with resources to quit

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Va

  6. News Article News Article Research & Resources

    The 3 main reasons youth use e-cigarettes

    Why are middle and high school students using e-cigarettes in the first place?

  7. And the Oscar goes to…the tobacco industry

    Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.

  8. News Article News Article Research & Resources

    How are schools responding to JUUL and the youth e-cigarette epidemic?

    Discover what schools are doing to address the use of JUUL, the most popular e-cigarette in the country.

  9. Research Article Research Article Research & Resources

    One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

    35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu

  10. New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use

    Two new reports published by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels.

  11. Swift action needed to address youth e-cigarette ‘epidemic’

    The FDA's plan to tackle the youth e-cigarette "epidemic" is a significant and much needed step, but they must take action quick to protect yo

  12. Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program

    Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.