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Youth Vaping Prevention & Resources to Quit
To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative has launched a na
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How the tobacco industry uses sponsored content in major media outlets to shift public perception
The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer
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Young adults living in vulnerable D.C. communities see more flavored tobacco marketing
Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od
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Tobacco use in the Asian American community
This fact sheet about smoking and Asian Americans outlines patterns of use, industry targeting and health effects.
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New study: truth campaign effective in shifting knowledge and attitudes about vaping
A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.
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Tobacco use in the American Indian/Alaska Native community
This fact sheet about smoking and American Indians/Alaska Natives outlines patterns of use, industry targeting and health effects.
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truth® brand awareness proven to drive down vaping rates in young people
New research shows young people with strong truth® brand awareness and loyalty were 19% less likely to vape and 25% less likely to intend to vape a year and
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Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm
More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,
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New report: Tobacco industry-funded group obscures its ties to infiltrate scientific journals
Research by University of Bath and Corporate Accountability show that researchers affiliated with the Foundation for a Smoke Free World and its staff members
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US high schooler cigarette use is at historic low while nearly a quarter reported using e-cigarettes
It is terrific news that the results of the 2015 National Youth Risk Behavior Survey (YRBS), released today by the U.S.
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More than 760,000 children protected by nationwide smoke-free housing policy
A nationwide smoke-free policy went into effect at all federal public housing units, a move that protects millions of residents and staff from the dangers of
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EX Program by Truth Initiative® and McLeod Health join forces to help employees, patients live tobacco free
The EX Program will be available to the nearly 8,900 employees working for the McLeod Health system of hospitals and physician practices in northeastern Sout
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