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  1. News Article News Article Research & Resources

    CDC's anti-smoking ad campaign returns for sixth year

    Launched in 2012, Tips™ is a national tobacco education campaign that profiles both former smokers and non-smokers living with long-term health effects cause

  2. truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

  3. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.

  4. Research Article Research Article Research & Resources

    Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

    The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.

  5. Research Article Research Article Research & Resources

    How tobacco control researchers can make flavored tobacco policies equitable

    Action-oriented, equity-focused strategies can ensure policies are maximally effective and reduce health disparities.

  6. Research Article Research Article Research & Resources

    Report finds Puerto Ricans and Cuban Americans with highest smoking rates among Latino populations

    Report finds Puerto Ricans and Cuban Americans with highest smoking rates among Latino populations.

  7. Fact Sheet Fact Sheet Research & Resources

    How tobacco companies use experiential marketing

    Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars

  8. News Article News Article Research & Resources

    Students from North Carolina and Indiana earn 2016 Alma Adams Scholarships

    Truth Initiative® is pleased to announce the winners of the 2016 Alma S. Adams Scholarship for Outreach and Health Communications to Reduce Tobacco Use

  9. News Article News Article Research & Resources

    New grants fund research linking cessation with lung cancer screening

    Truth Initiative secured funding from the National Cancer Institute to study ways to help lung cancer screening patients quit smoking.

  10. Research Article Research Article Research & Resources

    Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes

    Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19

  11. Report Report Research & Resources

    A toxic, plastic problem: E-cigarette waste and the environment

    With a 399.73% increase in retail e-cigarette sales from 2015 through 2020, the environmental consequences of e-cigarette waste are enormous.

  12. News Article News Article Research & Resources

    How does vaping nicotine impact sleep?

    The research shows that vaping nicotine is associated with sleep problems.