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  1. News Article News Article Research & Resources

    New data show nearly 800,000 teens vaped for the first time in the past year, as FDA is set to announce first major decision to remove a popular e-cigarette brand

    Many e-cigarettes have been allowed to stay on the market for years without undergoing a review of their public health impact, sparking an epidemic of youth

  2. Research Article Research Article Research & Resources

    Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence

    Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.

  3. Research Article Research Article Research & Resources

    How the tobacco industry uses sponsored content in major media outlets to shift public perception

    The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer

  4. News Article News Article Research & Resources

    Who sells cigarettes? The tobacco-free status of major retailers

    See which of these five major retailers like Target, CVS, and Walmart still sell cigarettes and which have tobacco-free shelves.

  5. FDA proposed rules to eliminate menthol cigarettes & flavored cigars will protect youth, save countless lives, end needless disease, and fight health inequities in America

    Truth Initiative applauds the Food & Drug Administration for taking historic steps to remove menthol cigarettes and all flavored cigars from the market.<

  6. Research Article Research Article Research & Resources

    Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes

    The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor

  7. News Article News Article Research & Resources

    LBGT History Month: Why are smoking rates higher in LGBT communities?

    Tobacco use plays a unique role in LGBT history, reflecting in large part the tobacco industry’s long history of targeting the LGBT community.

  8. News Article News Article Research & Resources

    How e-cigarette brands are trying to link vaping with mental health

    As youth e-cigarette use remains at epidemic levels and many young people report mental health concerns amid the pandemic, these marketing themes can be seen

  9. News Article News Article Research & Resources

    What you need to know about new synthetic nicotine products

    A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic

  10. News Article News Article Research & Resources
  11. Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

    Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub

  12. Research Article Research Article Research & Resources

    Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk

    A recent study shows increasingly popular oral nicotine products are frequently marketed as tobacco-free alternatives to smoking, claims that could imply low