Tobacco use in New Jersey 2021

• In 2020, 10.8% of adults smoked. Nationally, the rate was 15.5%.1
• In 2019, 3.8% of high school students in New Jersey smoked cigarettes on at least one day in the past 30 days. Nationally, the rate was 6.0%.2

• In 2017, 4.4% of adults in New Jersey used e-cigarettes.3
• In 2020, 1.6% of adults in New Jersey used smokeless tobacco.3
• In 2019, 27.6% of high school students in New Jersey used electronic vapor products on at least one day in the past 30 days. Nationally, the rate was 32.7%.2

• New Jersey received $854.2 million (estimated) in revenue from tobacco settlement payments and taxes in fiscal year 2021.4
• Of this, the state allocated $7.8 million in state funds to tobacco prevention in fiscal year 2021, 7.6% of the Centers for Disease Control and Prevention’s annual spending target.4
• Smoking-caused health care costs: $4.06 billion per year.4
• Smoking-caused losses in productivity: $3.15 billion per year.5

Tobacco taxes

• New Jersey is ranked 14th in the U.S. for its cigarette tax of $2.70 per pack (enacted July 2009), compared to the national average of $1.91. (The District of Columbia has the highest tax at $4.50 and Missouri has the lowest at 17 cents.)6-8
• Moist snuff is taxed at 75 cents per ounce. All other tobacco products are taxed at 30% of the wholesale price.6 

Clean indoor air ordinances

• Smoking is prohibited in all government workplaces, private workplaces, schools, childcare facilities, restaurants, bars (allowed in cigar bars/lounges), retail stores and recreational/cultural facilities.6,7
• Smoking is prohibited in indoor areas of horse tracks. Atlantic City has an ordinance restricting smoking to 25% of the gaming floors of casinos.6,7
• E-cigarettes is included in the state’s definition of smoking.9
• Children’s Group Homes must prohibit use of electronic smoking devices by children and staff sale/distribution of such devices to children.9
• Use of electronic cigarettes prohibited in Atlantic City International Airport similar to smoking.9

Flavor restrictions

• The sale of all flavored vapor products is prohibited.10

Licensing laws

• Retailers and wholesalers are required to obtain a license to sell tobacco products.6
• A license is not required to sell e-cigarettes.9

Point of sale laws

• Retailers are prohibited from using coupons, price reductions, and rebates related to the sale of all tobacco products, including e-cigarettes.11

Youth access laws

• Effective December 2019, the United States adopted a law raising the federal minimum age of sale of all tobacco products to 21.  Some states have not yet raised their state minimum age of sale, however, the federal law takes precedence.
•  Establishments are required to post signs stating that sales to minors are prohibited and those who sell tobacco products to those under 21 will be fined and could face suspension or revocation of their tobacco license. The sign must also state that proof of age may be required for purchase of tobacco products.6
• The sale or distribution of electronic smoking devices is prohibited to persons under age 21. 9
• Advertising electronic cigarettes is prohibited on NJ Transit. 9
• Container e-liquids may only be sold at retail by licensed specialty vapor businesses. 9
• Discounted sales of vapor products (including through coupons and rebates) are prohibited. 9
• Discounted sales or distribution of flavored vapor products are prohibited. 9

Local tobacco laws

• Hanover Township prohibits the sale of all e-cigarettes.10
• Jersey City and Vineland prohibit the sale of all flavored e-cigarettes.10
• Westfield restricts the sale of e-cigarettes to licensed adult-only retail establishments that do not hold a retail food establishment license, a license for the retail sale of motor fuel, or a liquor license.10

• The CDC estimates 56.1% of daily adult smokers in New Jersey quit smoking for one or more days in 2018.3
• In 2014, the Affordable Care Act required that Medicaid programs cover all tobacco cessation medications.7**
• New Jersey’s state quit line 46 cents per smoker, compared to the national average of $2.28.7
• New Jersey has a private insurance mandate provision for cessation.7

Updated August 2021

*National and state-level prevalence numbers reflect the most recent data available. This may differ across state fact sheets.

**The seven recommended cessation medications are NRT gum, NRT patch, NRT nasal spray, NRT inhaler, NRT lozenge, Varenicline (Chantix) and Bupropion (Zyban).

Fiore MC, et al. Treating Tobacco Use and Dependence: 2008 Update. Clinical Practice Guideline. Rockville, MD: US Department of Health and Human Services. Public Health Service: May 2008.

1. CDC, Behavioral Risk Factor Surveillance System, 2020.

2. CDC, Youth Risk Behavioral Surveillance System, 2019.

3. CDC, Behavioral Risk Factor Surveillance System, State Tobacco Activities Tracking and Evaluation System, 2021.

4. Campaign for Tobacco-Free Kids, Broken Promises to Our Children: a State-by-State Look at the 1998 State Tobacco Settlement 22 Years Later FY2021, 2020.

5. Campaign for Tobacco-Free Kids, Toll of Tobacco in the United States.

6. American Lung Association, State Legislated Actions on Tobacco Issues (SLATI).

7. American Lung Association, State of Tobacco Control, 2021.

8. Campaign for Tobacco-Free Kids. State Cigarette Excise Tax Rates & Rankings. https://www.tobaccofreekids.org/assets/factsheets/0097.pdf. Accessed.

9. Public Health Law Center. U.S. E-Cigarette Regulation: 50-State Review. http://www.publichealthlawcenter.org/resources/us-e-cigarette-regulations-50-state-review. Accessed.

10. Truth Initiative, Local restrictions on flavored tobacco and e-cigarette products. https://truthinitiative.org/research-resources/emerging-tobacco-products/local-restrictions-flavored-tobacco-and-e-cigarette.

11. New Jersey Department of the Treasury. Notice: Cigarette/Tobacco & Vapor Products Tax - Prohibited Use of Coupons, Price Reduction Promotions & Price Rebates. https://www.state.nj.us/treasury/taxation/cigcoupons.shtml. Published 2020. Accessed.