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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Pack of menthol cigarettes

White House Delay in Issuing Final Menthol and Flavored Cigar Rules Represents Huge Loss for Public Health, Social Justice

Lack of action squanders the ability to save lives, protect youth and stand up for social justice by reducing health disparities.

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Girl on the couch watching shows on a tablet

Lights, Camera, Tobacco?

How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

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Anna Spriggs

Truth Initiative names Anna Spriggs Chief Operating Officer

Truth Initiative is pleased to announce the appointment of Anna Spriggs as its Chief Operating Officer.

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Students walking down a hallway

2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers

The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school students.

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Opioid Pill Bottle

Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis

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We are
Truth Initiative

Inspiring lives free from smoking, vaping and nicotine

Learn about our mission
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what we do

We seek, speak and spread the truth about smoking, vaping, and nicotine

See what we do
Truth Initiative

Truth Initiative Schroeder Institute® Research & Evaluation

We do rigorous, science-backed research then share what we find.
Community and Engagement

Community &
youth engagement

We inspire and train future leaders to counter tobacco's influence
truth logo

Youth vaping & smoking
prevention & education

We deliver the facts so young people can make informed decisions.
Ex program

Quit smoking tools

We help people quit through scalable, cost-efficient interventions.
partnership

Partnerships

We work with corporations, organizations and individuals who share our commitment.

Our latest research and resources

Menthol cigarettes
Report
“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts
Dec 14 2023
Menthol
Zyn and Zyn Pouches
News Article
What is Zyn and what are oral nicotine pouches?
May 23 2023
Flavors
The vape toxic therapist
News Article
How the tobacco industry markets vaping nicotine as stress relief
Nov 7 2023
E-cigarettes / Vaping
Image of a high school stairs and hallway
News Article
Vaping prevention and quit resources: top tips for parents and educators
Jan 25 2024
Tools
E-cigarettes black and white
Fact Sheet
E-cigarettes: Facts, stats and regulations
Jun 15 2021
E-cigarettes / Vaping/Flavors/IQOS/JUUL
Explore research and resources
Press Release

White House Delay in Issuing Final Menthol and Flavored Cigar Rules Represents Huge Loss for Public Health, Social Justice

04.01.2024
Press Release

In Victory for Public Health, Federal Appeals Court Upholds FDA’s Graphic Cigarette Warnings

03.22.2024