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Significant Decline in E-cigarette Use Among High School Students Indicates Progress, Yet Challenges Persist in Youth Tobacco Prevention

The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable achievement in the fight against youth tobacco use.

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Toxic Therapy Anxiety Ad

New truth campaign shows connection between nicotine dependence and "Toxic Therapy"

truth is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

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Truth Initiative Board Announces Appointment of Kathy Crosby as New CEO and President

"Kathy's impressive background, extensive experience and passion for public health make her an exceptional choice to lead Truth Initiative."

-Truth Initiative Board Chair Mike Moore

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Empty road at sunset

Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good

The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no longer used. 

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Opioid Pill Bottle

Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis

This expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both prescription drug misuse and fentanyl.

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