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Truth Initiative Names Initiative as Media Agency of Record
Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has
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As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
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Industry influencer: how tobacco content is infiltrating social media
Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.
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Vaping content on Instagram violates federal regulations and social media platform policies
Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.
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E-cigarette users look to social media to circumvent flavored e-cigarette restrictions
New Truth Initiative study underscores the need for comprehensive flavored e-cigarette policies that don’t leave loopholes for certain product types or flavo
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How the tobacco industry uses sponsored content in major media outlets to shift public perception
The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer
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Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows
Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub
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First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media
truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.
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truth® Launches New Social Media Campaign “You’re Registered, Right?” in Partnership with Turbovote To Help Young People Register and Be Ready to Vote This November
New social media campaign from truth is aimed at empowering young voters to turn out and vote this November.
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Why is smoking still being glamorized in media and pop culture?
Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.
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Health organizations call on the walt disney company to terminate vice media partnership with PMI
A coalition of health organizations is asking The Walt Disney Company to encourage its partner network Vice to end its relationship with Philip Morris Intern
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Investigation reveals tobacco companies are secretly using social media to promote smoking
An investigation finds that tobacco companies are recruiting young people with large social media followings to be influencers for their cigarette brands.
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