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Social media platforms claim to protect their users, but rarely act on reported tobacco content
Federal regulators must require that social media platforms enforce their policies, improve their reporting tools, and be more transparent about their limita
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Broad tobacco searches on YouTube lead users to pro-tobacco content
According to a Truth Initiative study, the ways people commonly seek information on YouTube may lead health information seekers to pro-tobacco content.
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Truth Initiative Names Initiative as Media Agency of Record
Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has
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As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
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Industry influencer: how tobacco content is infiltrating social media
Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.
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Truth Initiative Brings National, Award-Winning Behavior-Change Expertise to Ohio Cannabis Education Efforts
Along with OneOhio's media and implementation partners, Truth Initiative will support the public education efforts’ goal of preventing cannabis use acro
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Vaping content on Instagram violates federal regulations and social media platform policies
Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.
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E-cigarette users look to social media to circumvent flavored e-cigarette restrictions
New Truth Initiative study underscores the need for comprehensive flavored e-cigarette policies that don’t leave loopholes for certain product types or flavo
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How the tobacco industry uses sponsored content in major media outlets to shift public perception
The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer
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First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media
truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.
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Discourse about flavored tobacco restrictions on TikTok can undermine progress
People have taken to social media to spread information about alternative nicotine products and illicit markets that can undermine the effectiveness of flavo
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Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows
Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub
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