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Kathy Crosby

Kathy Crosby is the CEO and President of Truth Initiative, the nation's largest nonprofit public health organization dedicated to achieving a culture wh

Youth Activism

​Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.

Learn more about these programs and how to apply.

2016 Effie Award Winner

Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards

2015 Effie Award Winner

Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards

Stacey Younger Gagosian

Stacey Younger Gagosian has worked in politics and policy for nearly 3 decades.

EX PROGRAM: QUIT SUPPORT FOR INDIVIDUALS AND ORGANIZATIONS

Quitting nicotine isn't easy, but it can be done with the right support. EX® Program, developed over 15 years ago by Truth Initiative in collaboration with Mayo Clinic, brings individuals, employers, health plans, and public health organizations proven, evidence-based quitting approaches and the most established online quit community.  

EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product. Research has shown that using EX Program can increase odds of quitting by up to 40%.

Vivian Nartey

As a Youth Liaison on the Truth Initiative Board of Directors, Vivian Nartey brings a fresh, informed perspective to nonprofit organizational leadership

Christine Kunigonis

Christine Kunigonis is a certified public accountant who specializes in nonprofit organizations.

3 ways truth is creating the first tobacco-free generation

When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

Mary Dominguez

Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

Alex Parks

Alexandra Parks is responsible for strategic leadership in developing and managing partnerships with an array of stakeholders, including nonprofit organ

Howard Koh

Dr. Howard K. Koh is the Harvey V. Fineberg Professor of the Practice of Public Health Leadership at the Harvard T.H.