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  1. News Article News Article Research & Resources

    4 marketing tactics e-cigarette companies use to target youth

    From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

  2. After approving IQOS, FDA must fully use its powers to protect youth

    The FDA must live up to its promise to monitor the use of IQOS and ensure it gets into the hands of smokers looking to quit cigarettes completely and not fue

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco Use in the LGBTQ+ Community

    Lesbian, gay, and bisexual youth and adults report higher prevalence of tobacco product use than their heterosexual peers.

  4. News Article News Article Research & Resources

    Hookah is the most popular flavored tobacco product among youth

    Flavors play a significant role in drawing youth to use hookah, and they are one of the main reasons youth use the product.

  5. News Article News Article Research & Resources

    High-nicotine e-cigarettes may reverse declines in youth tobacco use

    Without stronger regulation, e-cigarettes that can deliver nicotine at high levels could undo years of progress if young people become addicted to nicotine.<

  6. Raising the Legal Age to Purchase Tobacco is an Important Added Tool in the Fight, But is Insufficient to End the Youth E-cigarette Epidemic

    Creating a federal Tobacco 21 policy is a step in the right direction to reduce youth tobacco initiation, but it alone cannot be viewed as sufficient to solv

  7. New Report: As Youth E-Cigarette Epidemic Worsens, States Continue to Shortchange Prevention Programs That Could Help

    New report challenges states to do more to fight tobacco use – still the nation’s No.

  8. FDA Should Require Research on Impact of E-Cigarettes and Other Tobacco Products on Youth Before Authorizing Marketing of Tobacco Products and Claims of Modified Risk

    A group of leading tobacco control experts called on the FDA to require tobacco companies to submit research showing the impact on youth in the US before aut

  9. Truth Initiative launches 2019 Youth Ambassadors Program to build tobacco- and smoke-free communities

    truth Ambassadors are a group of youth and young adults creating and promoting projects that inspire tobacco- and smoke-free communities around the country.<

  10. News Article News Article Research & Resources

    4 out of 5 youth overestimate e-cigarette or cigarette use among peers

    Most youth think that cigarette and e-cigarette use among their peers is more common than it is, according to a recent study by the Centers for Disease Contr

  11. News Article News Article Research & Resources

    CDC finds ‘marked disparities’ in youth tobacco use by race and ethnicity

    Youth tobacco use is highest among Native Hawaiians and other Pacific Islanders, who make up 23.4% of U.S. teens who currently use a tobacco product.

  12. Truth Initiative® Awards First-Ever truth IMPACT Scholarships for Speaking Out About the Youth Vaping Epidemic

    Truth Initiative announced today that Ally Harrison of Baytown, Texas and Carlos Magdaleno of Santa Ana, California are the inaugural winners of the truth Im