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  1. Research Article Research Article Research & Resources

    Mailed tobacco ads rely on price discounts and youth-appealing themes

    Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.

  2. Research Article Research Article Research & Resources

    FDA enforcement likely resulting in minimal impact on e-cigarette accessibility

    New study finds that nearly all warning letters sent during the timeframe targeted small, online retailers, likely resulting in minimal impact on e-cigarette

  3. Report Report Research & Resources

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

  4. U.S. E-cigarette Sales Climbed during 2020-2022

    A study released today found that overall e-cigarette monthly unit sales increased by 46.6%—from 15.5 million units in January of 2020, to 22.7 million units

  5. New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

    truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”

  6. Gold Award

    2017 Shorty Social Media Award

    Hashtag

    #CATmageddon

  7. 2017 Shorty Social Media Award

    Call To Action

    #CATmageddon

  8. 2017 Shorty Social Media Award

    Pets & Animals

    #CATmageddon

  9. Gold Award

    2019 Shorty Social Media Award

    Integrated Campaign

    The Truth About Opioids

  10. 2018 Shorty Social Media Award

    Best multi-platform partnership

    Applying Logic

  11. Report Report Research & Resources

    Tobacco’s starring role

    Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021

  12. News Article News Article Research & Resources

    Quitting smoking is more important than ever – here is how to get started now

    Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.