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New report finds parents unaware that video games contain smoking images with many targeting teens
Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are
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2021 Annual Report
We are pleased to share the significant progress we made in 2021, detailed in this report: Creating a future free from smoking, vaping, and nicotine.
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2021 Financial Statements
We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol
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Q&A: How youth activists are pressuring Walgreens to stop selling tobacco
We spoke with current and former youth activism fellows about their visit to this year’s Walgreens shareholders meeting and why getting rid of tobacco in pha
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Flavored tobacco
Flavors one page infographic
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Doctors’ offices: A missed opportunity in tobacco control
Just 49 percent of adolescents who visited a doctor in the last year were asked if they use tobacco.
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Tobacco’s starring role
Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021
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New study: Access to a range of treatment options helps smokers quit
The actions that smokers take that are intrinsically motivated — rather than externally encouraged — are particularly effective in helping them quit smoking.
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Tobacco use in the LGBT community
Tobacco use in the LGBT community one page infographic
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Harm Reduction Infographic
The tobacco industry has been trying to co-opt the term "harm reduction" as part of its business strategy to expand its user base.
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Back on tour: truth renews partnership with High School Nation
The truth® campaign is again partnering with High School Nation, a traveling music and arts festival that exclusively visits high school campuses
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New survey shows progress on curbing teen vaping, but e-cigarette use remains high as access to flavors, risk of nicotine addiction, and impact on youth mental health concerns grow
The 2021 MTF data show progress in the fight to curb youth nicotine vaping, signaling efforts to provide education to prevent e-cigarette use and quitting re
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