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Youth Vaping Prevention & Resources to Quit
To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative has launched a na
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Prescription Drug Safety
To help young people better understand and navigate the growing prescription drug misuse crisis in our country, Prescription Drug Safety: Know the truth educ
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Significant drop as teen cigarette smoking hits 7%
Teen cigarette use has declined to an historic low of 7 percent, proving that national efforts to prevent teen smoking are working.
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Research and evaluation
Our best-in-class research is conducted through the Truth Initiative Schroeder Institute – a widely respected research center that produces independent research to provide the evidence for policy change and evaluate the programmatic work of the organization – and our Innovations Center, a leader in cessation research that develops, evaluates, and provides the expert insights behind our market-leading cessation program EX Program.
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Partnership opportunities
Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.
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Take Action
Enlist in our movement, explore our youth activism and leadership programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.
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2017 Annual Report
Through creativity, innovation and research, we are winning one of the toughest, largest and most critical public health battles of our time: ending the toba
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Partnerships
We join with state and local governments, corporations, nonprofits, and philanthropies to expand the impact of our prevention and cessation resources.
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Donate to Truth Initiative
Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.
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2016 Annual Report
2016 was a year driven by creative inspiration, exciting innovation and measurable impact as we significantly advanced our mission to achieve a culture where
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2014 Annual Report
Change. Progress. Inspiration.
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2015 Annual Report
2015 was a transformative year for Truth Initiative, complete with a new name, a new home, a new brand look and a new themeline tying together our work under
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