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  1. Research Article Research Article Research & Resources

    Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm

    More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,

  2. FDA proposed rules to eliminate menthol cigarettes & flavored cigars will protect youth, save countless lives, end needless disease, and fight health inequities in America

    Truth Initiative applauds the Food & Drug Administration for taking historic steps to remove menthol cigarettes and all flavored cigars from the market.<

  3. Biden Administration’s Historic Action on Menthol Cigarettes and Flavored Cigars Marks Tremendous Win for Public Health

    We applaud the FDA for choosing to be on the right side of science by announcing it will begin the process within the year for rulemaking to prohibit the sal

  4. News Article News Article Research & Resources

    U.S. cigarette packs could soon look like this

    Cigarette packs in the U.S. could soon feature research-based graphic warning labels similar to those used by 122 other countries.

  5. Research Article Research Article Research & Resources

    How would smokers respond to cigarettes with less nicotine?

    62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.

  6. News Article News Article Research & Resources

    What are “heat-not-burn” cigarettes?

    A different type of tobacco product may land on American shelves soon if the FDA approves IQOS, a “heat-not-burn” tobacco product from Philip Morris.

  7. Report Report Research & Resources

    Menthol cigarettes: Attitudes, beliefs and policies

    A Truth Initiative study on menthol cigarettes reveals that confusion and misperceptions about menthol remain, but support for a ban on the flavoring is on t

  8. News Article News Article Research & Resources

    3 things you can do about toxic cigarette litter

    About 4.5 trillion cigarettes are discarded each year worldwide, making cigarette butts the most littered item on earth.

  9. News Article News Article Research & Resources

    Why are cigarette butts the most littered item on earth?

    Cigarette butts have the longstanding distinction of being the most littered item on earth, with about 4.5 trillion cigarettes discarded each year worldwide.

  10. News Article News Article Research & Resources

    6 important things to know about IQOS, the new heated cigarette product

    The FDA decided in April that Philip Morris International can now begin marketing and selling a heat-not-burn device called IQOS, the first product of its ki

  11. News Article News Article Research & Resources

    Are organic or natural cigarettes safer to smoke?

    Organic tobacco and tobacco with no additives does not make a healthier or safer cigarette.

  12. CDC data strengthens concerns over vaping teens turning to cigarettes

    New data from the National Youth Tobacco Survey show that declines in cigarette smoking remain stalled and that teens are using two or more tobacco products.