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New survey shows smoking among teens at historic lows and dramatic declines in vaping
The National Youth Tobacco Survey results show that we are well on our way to finishing smoking for good.
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truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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Let's make sure new army recruits don't become smokers
Does joining the military lead you to smoke? It could, but we can change that. The sad fact is: 38 percent of military smokers start after enlisting.
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New ad lets the dogs out in push to end tobacco use
A new truth ad urges all pet owners to “treat our best friends like real best friends,” and builds on the message behind the #CATmageddon ad that premiered
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New research affirms need for FDA to regulate online e-cigarette ads
Teens most drawn to e-cigarettes by online ads
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Unhooking Gen Z: Truth Initiative Launches “Outsmart Nicotine” and Enhanced EX Program
Outsmart Nicotine, an uplifting, multi-platform campaign designed to reach 18- to 24-year-olds and encourage freedom from nicotine addiction.
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Cities and states target tobacco sales with new rules in 2016
States and cities across the country will make it harder to sell tobacco products to young people in 2016, increasing the legal minimum age to purchase cigar
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Two new grants explore tobacco and marijuana use and the appeal of flavored tobacco
Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received grants tobacco use behavior among young adults.
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Why new poverty numbers are a good time to focus on smoker's wage gap
Did you know that smoking rates are higher in households with lower income and that smokers make 20 percent less salary?
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Consumers – even smokers – want cigarettes out of pharmacies according to new CDC data
Sixty-six percent of U.S. adults favor a ban on tobacco products in pharmacy stores, including nearly half of smokers
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New research will explore ways to help heavy drinkers quit smoking
Researchers at the Schroeder Institute® for Tobacco Research and Policy Studies at Truth Initiative have been awarded a grant from Brown University and the N
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New report finds parents unaware that video games contain smoking images with many targeting teens
Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are
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