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Four marketing tactics e-cigarette companies use to target young people
Young people are also exposed to e-cigarettes through targeted marketing on social media, experiential marketing, brand sponsorships, and more.
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3 ways tobacco and nicotine use impact your sex life
Big Tobacco works hard to make smoking and vaping seem sexy.
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Mailed tobacco ads rely on price discounts and youth-appealing themes
Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.
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How have e-cigarettes changed over time?
The e-cigarette market is constantly evolving and adapting to keep existing customers and attract new users.
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Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk
A recent study shows increasingly popular oral nicotine products are frequently marketed as tobacco-free alternatives to smoking, claims that could imply low
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Pharmacists and customers agree: Tobacco does not belong in pharmacies
Pharmacies are a top destination for health care, yet most major pharmacy chains sell tobacco — a product that kills 1,300 people every day.
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Sex sells: A look at the tobacco industry’s use of sexual themes to sell products
As the tobacco industry has evolved, companies continue to use sex to appeal to consumers and associate tobacco products with masculinity and virility.
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truth partners with Epiphone to donate custom guitars to high schools
truth x Epiphone aims to inspire high school students to use music as a powerful force for change against Big Tobacco’s exploitation.
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Customizing a mobile program to help rural Alaska native youth quit tobacco
Truth Initiative is partnering with the Yukon-Kuskokwim Health Corporation to create a customized version of This Is Quitting, a mobile quit program for teen
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TV ads for e-cigarettes and nicotine pouches show youth-appealing content that is banned for cigarettes
Television ads for JUUL, Vuse, and Velo included young models, animations, and music while emphasizing e-cigarette flavors and themes of self-expression and
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E-cigarette industry spends millions on discounts and sampling, practices that help recruit young users
Price incentives like discounts, coupons, and sampling can undercut the impact of excise taxes and other proven effective tobacco control measures
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How e-cigarette brands are trying to link vaping with mental health
As youth e-cigarette use remains at epidemic levels and many young people report mental health concerns amid the pandemic, these marketing themes can be seen
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