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  1. Research Article Research Article Research & Resources

    E-cigarette and cigarette sales decline after California law eliminates sale of flavored tobacco

    In the first year and a half after the policy was implemented in January 2023, e-cigarette sales declined by 37%

  2. New Study Shows E-Cigarette and Cigarette Sales in California Have Declined Following Law Banning Flavored Tobacco

    California’s ban on the sale of flavored tobacco products reduced e-cigarette and cigarette sales without impacting neighboring states.

  3. News Article News Article Research & Resources

    How quitting nicotine can benefit people living with HIV

    For people living with HIV, quitting nicotine – especially cigarette smoking - is particularly important, and can improve the effectiveness of medication and

  4. Research Article Research Article Research & Resources

    TV ads for e-cigarettes and nicotine pouches show youth-appealing content that is banned for cigarettes

    Television ads for JUUL, Vuse, and Velo included young models, animations, and music while emphasizing e-cigarette flavors and themes of self-expression and

  5. News Article News Article Research & Resources

    Across all 50 states, the same 5 disparities in cigarette smoking persist

    Across the country, data show a consistent pattern of disparities in cigarette smoking, highlighting the relationship between tobacco use and various socioec

  6. News Article News Article Research & Resources

    Black leaders and public health groups call for ending menthol cigarette sales

    Many prominent Black civil rights leaders, faith leaders, public officials, and public health experts are calling for the White House to stop delaying and en

  7. Young Activists Join with truth® to Demand Action on Menthol Cigarettes and Flavored Cigars

    Youth and young adults deliver digital petition during in-person meetings with the White House and Congressional members.

  8. In Victory for Public Health, Federal Appeals Court Upholds FDA’s Graphic Cigarette Warnings

    The appellate court decision affirms that the FDA’s graphic cigarette warnings are both scientifically and legally sound.

  9. News Article News Article Research & Resources

    Why American Spirit cigarettes could be especially dangerous

    New research shows that cigarette pack design elements and descriptors continue to influence smokers.

  10. News Article News Article Research & Resources

    Why ending menthol cigarette sales would benefit disproportionally affected groups

    Here are several disproportionally affected populations who will benefit if menthol cigarettes are removed from the market.

  11. Research Article Research Article Research & Resources

    Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers

    A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun