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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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  • Home
  • QUITTING NICOTINE WITH EX PROGRAM

QUITTING NICOTINE WITH EX PROGRAM

Quitting nicotine isn't easy, but it can be done with the right support. EX Program, developed by Truth Initiative with Mayo Clinic, is a free digital cessation program that offers the proven tools, expert resources, and community support that can help people of all ages quit any tobacco or nicotine product.

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Proven tools and resources

With EX Program, users receive personalized quit plans, daily advice and encouragement, text message support, interactive tools, and resources from Mayo Clinic and Truth Initiative experts. 

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24/7 quit support

Community support is an essential part of quitting nicotine. EX Program is home to the most established online community of current and former tobacco and nicotine users, where people can share advice and celebrate each step of the quitting journey. 

Explore the EX community
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Driven by science

EX Program has been proven to help people quit. A study published in JAMA Internal Medicine demonstrated the effectiveness of EX Program’s text message program, finding that young adults aged 18-24 who used the program had nearly 40% higher odds of quitting compared to a control group. A subsequent study published in JAMA studied teens who used the program, finding that participants who received the interactive text message program were 35% more likely to report not using nicotine at the 7-month study endpoint. 

In addition to helping people quit nicotine, EX Program has also been shown to help young adults simultaneously cut down on cannabis use, according to a study in Substance Abuse, Prevention, and Treatment. 

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EX Program Essentials for Government and Public Health Organizations

For government and public health organizations, EX Program Essentials offers a field-leading nicotine addiction treatment program for young adults ages 13 and older. It is the only quitting program on the market with published evidence of quit vaping effectiveness among teens and young adults, with strong results among key subgroups including race, gender, and mental health status.  

EX Program Essentials includes a fully integrated text-message program available in English and Spanish. Young people enroll via direct text message opt-in with a custom keyword and receive tailored support based on age, tobacco products, quit journey stage, and more. EX Program Essentials also partners with the Crisis Text Line to offer 24/7 crisis and mental health support with trained volunteer Crisis Counselors. 

Organizations using EX Program Essentials receive population-level insights via a real-time dashboard to show enrollment, engagement, and quit outcomes.

Learn more about EX Program Essentials

EX Program Premium for Employers and Health Plans

Designed for employers and health plans, EX Program Premium offers trailblazing addiction treatment including 1:1 live chat coaching with tobacco treatment specialists and nicotine replacement therapy; unrivaled scientific leadership; and customized expert guidance about program promotion, tobacco surcharge best practices, and more.  

EX Program Premium clients receive data through a real-time dashboard with individual-level reporting on enrollment, engagement, and quit outcomes, with comprehensive reporting on promotions to show which tactics work best with specific audiences. EX Program Premium clients following best practices see quit rates up to 52%.

Learn more about EX Program Enterprise

Promote EX Program

Truth Initiative makes it easy to promote quitting and EX Program to your population. Explore resources to end nicotine addiction in your community. 

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Our mission is to prevent youth and young adult nicotine addiction and empower quitting for all. This is how we're doing.

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Get the latest facts and analyses on the most important issues in commercial tobacco and substance use.

Explore our research and resources