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  1. EX Program by Truth Initiative joins forces with Sesh to bring digital mental health and tobacco addiction solutions to workplaces nationwide

    New partnership to provide employers with easier access to people-powered public health resources.

  2. Report Report Research & Resources

    Lights, Camera, Tobacco?

    How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

  3. Significant Decline in E-cigarette Use Among High School Students Indicates Progress, Yet Challenges Persist in Youth Tobacco Prevention

    The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable achievement in the fight against youth tobacco use.

  4. Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

    The FDA now has the strong, science-driven leadership needed to take a stand on the risks of commercial nicotine and dangers of youth vaping.

  5. Research Article Research Article Research & Resources

    Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

    TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti

  6. News Article News Article Research & Resources

    “Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program

    “Outsmart Nicotine,” a new campaign from Truth Initiative, empowers young people to break free from the cycle of nicotine addiction with an enhanced EX Progr

  7. Research Article Research Article Research & Resources
  8. News Article News Article Research & Resources

    Zyn rewards program follows Big Tobacco’s marketing playbook

    Zyn rewards program follows Big Tobacco’s marketing playbook

  9. News Article News Article Research & Resources

    How the tobacco industry’s new products could be leading to more nicotine addiction

    Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress

  10. Infographic Infographic Research & Resources

    Quitting tobacco

    Quitting smoking one page infographic

  11. Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others

    John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.

  12. News Article News Article Research & Resources

    To fully understand tobacco use among AANHPI, representation in research matters

    More specific data is needed to study tobacco use among the AANHPI community and help address disparities.