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  1. Significant Drop in Youth E-Cigarette Use Marks Progress, But Nearly 40% of Teens Who Vape Frequently Remain at High Risk for Nicotine Addiction, a Serious Public Health Concern

    The 2024 National Youth Tobacco Survey (NYTS) shows significant progress in reducing youth e-cigarette use, with half a million fewer middle and high school

  2. Attorney General Raoul Announces JUUL Settlement Funds to Bring Truth Initiative's National Youth Vaping Prevention and Cessation Programs to Illinois

    Settlement Funds will Support Efforts by Nation’s Largest Nonprofit Dedicated to Youth Vaping Prevention to Launch “EX Program” Campaign Statewide

  3. Report Report Research & Resources

    Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use

    As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th

  4. News Article News Article Research & Resources

    For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk

    Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ag

  5. News Article News Article Research & Resources
  6. News Article News Article Research & Resources

    Cigarettes are still a popular on-screen prop – and it’s fueling youth nicotine addiction

    Cigarettes remain a popular prop even as peer-reviewed research finds that smoking images influence young people to start using tobacco products.

  7. Youth activists gather in DC to demand action on flavored tobacco products and declare “Nicotine Addiction Shouldn’t Taste Like Candy”

    Youth activists from across the country will come together in the nation’s capital to raise their voices for a future free of flavored tobacco products.

  8. Leading Health Groups Urge FDA to Stop Major Tobacco Companies from Illegally Marketing New Products Without Authorization

    The health groups’ letter reinforces that these companies are aware of the law, but are choosing to flagrantly violate it.

  9. Need for Balancing Youth Protection and Adult Access: The Imperative of FDA’s Zyn Authorization

    Helping adults who smoke and protecting youth are not competing priorities – they are shared responsibilities essential to advancing public health.

  10. Research Article Research Article Research & Resources

    E-cigarette and cigarette sales decline after California law eliminates sale of flavored tobacco

    In the first year and a half after the policy was implemented in January 2023, e-cigarette sales declined by 37%

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the LGBTQ+ community

    Lesbian, gay, and bisexual youth and adults report higher prevalence of tobacco product use than their heterosexual peers.

  12. News Article News Article Research & Resources

    4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction

    The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.