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New study: young people with high exposure to on-screen tobacco imagery have higher intentions to smoke and vape
Findings point to an urgent need to eliminate tobacco imagery in shows popular with young people
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Why tobacco is a racial justice issue
Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis
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Tobacco in Films: 2024
This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.
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Monitoring a Changing Tobacco Product Market in the United States
Young people have access to bigger and cheaper e-cigarettes and are using them with alarming frequency, showing signs of addiction.
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Tobacco Imagery Dominates Oscar®-Nominated Films, Raising Public Health Concerns Ahead of Hollywood’s Biggest Night
Eight of the 10 films nominated for the Best Picture Academy Award® this year feature tobacco imagery.
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Significant Drop in Youth E-Cigarette Use Marks Progress, But Nearly 40% of Teens Who Vape Frequently Remain at High Risk for Nicotine Addiction, a Serious Public Health Concern
The 2024 National Youth Tobacco Survey (NYTS) shows significant progress in reducing youth e-cigarette use, with half a million fewer middle and high school
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Truth Initiative, NAACP Unite to Expand Access to Proven Quit Resources and End Targeted Tobacco Harm
This partnership will break down stigma and create a community for those looking to take the first step towards quitting
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New Report Warns: Viral Smoking Imagery Could Undermine Youth Prevention Gains
Truth Initiative’s seventh annual “While You Were Streaming” report exposes the ongoing presence of tobacco in top shows, movies, and music videos
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Strong state policies in California and Massachusetts significantly reduced youth access to flavored tobacco products
California and Massachusetts – demonstrate the effect that strong state policies can have on reducing sales and limiting youth access to flavored nicotine.
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Tobacco and cannabis
Cannabis infographic
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Truth Initiative Backs Arizona AG in Bold Action to Protect Youth from Illegal Nicotine Sales
Arizona Attorney General Kris Mayes’ crackdown on two stores selling tobacco and nicotine products to minors is both bold and necessary.
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Multiple tobacco and nicotine product use is increasingly common among young people
More young people are using two or more nicotine products at the same time, raising concerns about heightened nicotine dependence, worsening health problems,
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