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Smoking rates decline steeply in teens in 2021

Youth smoking dropped to an all-time low in 2021, representing a colossal win for public health initiatives tackling smoking in young people, including those

Multi-million-dollar JUUL settlement for igniting youth e-cigarette epidemic is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs

With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of pro

Stop the Influence Pledge Signatories

Industry influencer: how tobacco content is infiltrating social media

Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction

The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.

Truth Initiative applauds FDA issuing marketing denial orders for flavored Vuse Alto products

We applaud the FDA's decision to issue marketing denial orders for six R.J. Reynolds Vapor Company’s Vuse Alto brand flavored e-cigarette products

Tobacco use in New York 2023

An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

Youth Activism

​Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.

Learn more about these programs and how to apply.

Alex Parks

Alexandra Parks is responsible for cultivating and establishing partnerships across different sectors, including national stakeholders, youth-serving organiz

Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

As streaming soars, these binge-worthy shows frequently depict tobacco

Watching shows in a compressed time may influence the amount and intensity of exposure.

Truth Initiative Awards truth IMPACT Scholarships to Young Leaders Inspiring Change in Their Communities

Truth Initiative proudly announced today the three winners and five honorable mention recipients of its annual truth IMPACT scholarship.