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  1. News Article News Article Research & Resources

    Why tobacco is a racial justice issue

    Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis

  2. Truth Initiative, NAACP Unite to Expand Access to Proven Quit Resources and End Targeted Tobacco Harm

    This partnership will break down stigma and create a community for those looking to take the first step towards quitting

  3. Tobacco’s Recurring Role in Award-Nominated Television Threatens to Undermine Youth Prevention Gains

    Several Emmy-nominated shows feature tobacco imagery, threatening to re-normalize nicotine use among young audiences.

  4. Federal Data Show Encouraging Youth Substance Use Trends, While Underscoring Need for Continued Progress and Action in Areas of Concern

    Despite recent progress in reducing youth nicotine vaping, the latest survey indicates that use has remained flat

  5. Report Report Research & Resources

    Monitoring a Changing Tobacco Product Market in the United States

    Young people have access to bigger and cheaper e-cigarettes and are using them with alarming frequency, showing signs of addiction.

  6. Fact Sheet Fact Sheet Research & Resources

    Quitting tobacco: facts and stats

    Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.

  7. Report Report Research & Resources

    Tobacco in Films: 2024

    This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.

  8. Research Article Research Article Research & Resources

    Multiple tobacco and nicotine product use is increasingly common among young people

    More young people are using two or more nicotine products at the same time, raising concerns about heightened nicotine dependence, worsening health problems,

  9. The Concentration of Nicotine in E-cigarettes Continues to Soar, Putting Young People at Higher Risk of Addiction

    New study confirms that many disposable e-cigarettes sold today come in bigger sizes and are cheaper than those ever sold before.

  10. Infographic Infographic Research & Resources

    Lights, Camera, Addiction? Smoking Dominates Oscar® “Best Picture” Nominees

    Lights, Camera, Addiction? Smoking Dominates Oscar “Best Picture” Nominees infographic

  11. News Article News Article Research & Resources

    Young leaders address nicotine addiction as truth Ambassadors

    Eight young leaders from across the country are committed to national and local action to empower lives free from nicotine addiction as the new class of trut

  12. Infographic Infographic Research & Resources

    Tobacco and cannabis

    Cannabis infographic