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  1. FDA Authorization of Age-Gated, Flavored E-Cigarette Products is Key Test Case in Balancing Availability for Adult Smokers While Protecting Youth

    The FDA has a responsibility to ensure that products meet a rigorous public health standard that considers both the potential benefit for adults who smoke an

  2. Report Report Research & Resources

    LIGHTS, CAMERA, ADDICTION

    How persistent on-screen tobacco imagery continues to fuel nicotine addiction among young audiences

  3. Truth Initiative Advances Health Equity with Breath of Freedom Summit

    The Breath of Freedom Summit underscores the urgent need to address the toll of tobacco use and nicotine addiction on Black communities.

  4. News Article News Article Research & Resources

    Truth Initiative celebrates an impactful year of youth leadership

    2025 was an action-packed year for young people working with Truth Initiative to empower their communities to quit nicotine.

  5. Tobacco’s Recurring Role in Award-Nominated Television Threatens to Undermine Youth Prevention Gains

    Several Emmy-nominated shows feature tobacco imagery, threatening to re-normalize nicotine use among young audiences.

  6. Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk

    The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “

  7. Fact Sheet Fact Sheet Research & Resources

    The link between cannabis and tobacco

    This resource presents information about the current state of legalization and changing state laws regarding cannabis, the evolving product landscape, as wel

  8. News Article News Article Research & Resources

    Young leaders address nicotine addiction as truth Ambassadors

    Eight young leaders from across the country are committed to national and local action to empower lives free from nicotine addiction as the new class of trut

  9. Infographics Infographics Research & Resources

    Lights, Camera, Addiction? Smoking Dominates Oscar® “Best Picture” Nominees

    Lights, Camera, Addiction? Smoking Dominates Oscar “Best Picture” Nominees infographic

  10. The Concentration of Nicotine in E-cigarettes Continues to Soar, Putting Young People at Higher Risk of Addiction

    New study confirms that many disposable e-cigarettes sold today come in bigger sizes and are cheaper than those ever sold before.

  11. Federal Data Show Encouraging Youth Substance Use Trends, While Underscoring Need for Continued Progress and Action in Areas of Concern

    Despite recent progress in reducing youth nicotine vaping, the latest survey indicates that use has remained flat

  12. News Article News Article Research & Resources

    3 ways tobacco and nicotine use impact your sex life

    Big Tobacco works hard to make smoking and vaping seem sexy.