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Tobacco in Films: 2024
This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.
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Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens
New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.
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New report finds more than half of top films in 2024 featured tobacco imagery
Over half (51%) of the top 152 box office films released in 2024 contained depictions of tobacco, up from 41% in 2023
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The Concentration of Nicotine in E-cigarettes Continues to Soar, Putting Young People at Higher Risk of Addiction
New study confirms that many disposable e-cigarettes sold today come in bigger sizes and are cheaper than those ever sold before.
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Lights, Camera, Addiction? Smoking Dominates Oscar® “Best Picture” Nominees
Lights, Camera, Addiction? Smoking Dominates Oscar “Best Picture” Nominees infographic
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Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support
The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.
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Young leaders address nicotine addiction as truth Ambassadors
Eight young leaders from across the country are committed to national and local action to empower lives free from nicotine addiction as the new class of trut
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New Report Warns: Viral Smoking Imagery Could Undermine Youth Prevention Gains
Truth Initiative’s seventh annual “While You Were Streaming” report exposes the ongoing presence of tobacco in top shows, movies, and music videos
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Truth Initiative Backs Arizona AG in Bold Action to Protect Youth from Illegal Nicotine Sales
Arizona Attorney General Kris Mayes’ crackdown on two stores selling tobacco and nicotine products to minors is both bold and necessary.
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Tobacco’s harmful impact on Hispanic and Latino Americans
Tobacco companies have a history of targeting Hispanic and Latino Americans.
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Strong state policies in California and Massachusetts significantly reduced youth access to flavored tobacco products
California and Massachusetts – demonstrate the effect that strong state policies can have on reducing sales and limiting youth access to flavored nicotine.
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LGBT+ youth and young adults in states with protective policies had more than 50% lower odds of smoking and vaping
Findings from this study suggest that state-level legislation to protect LGBT+ rights could help prevent or reduce tobacco use in the LGBT+ community
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