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5 ways tobacco is normalized in entertainment and pop culture

As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,

These 10 youth-serving groups want to get smoking off movie screens

Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues

How tobacco companies use experiential marketing

Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars

Smoking in movies directly influences youth smoking rates

As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh

THE TOBACCO INDUSTRY AND THE RETAIL ENVIRONMENT

Tobacco companies rely on the retail environment to reach both current and future customers by advertising their products and normalizing the presence of tobacco products in everyday life. The tobacco industry spends nearly $1 million per hour on marketing tobacco products in the retail environment, and it works - when discounts and promotions are advertised in stores, tobacco product sales go up by as much as 30%.

Learn more about the tobacco retail environment in the sections below or read the full report.