Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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Hookah is the most popular flavored tobacco product among youth
What’s the harm in hookah? How risk misperceptions relate to rising use
The truth about: Hookah
Where we stand: Hookah
Deeming authority: Deadly serious and seriously outraged
Study highlights rapid transitions in hookah use and risk factors for experimentation