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Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support
The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.
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Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens
New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.
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Groundbreaking Study Reveals Text Message Vaping Cessation Program Also Helps Young People Quit Cannabis
First study to demonstrate that interventions to help quit vaping nicotine can simultaneously reduce cannabis use among adolescents and young adults
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Leading Health Groups Urge FDA to Stop Major Tobacco Companies from Illegally Marketing New Products Without Authorization
The health groups’ letter reinforces that these companies are aware of the law, but are choosing to flagrantly violate it.
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Federal Actions on Illegal E-Cigarettes Important, but Long Overdue Steps that Require Further Sustained Efforts
Actions yesterday to crack down on the flood of illegal e-cigarettes streaming into the U.S.
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“It’s Everywhere”: Middle and High School Educators Sound Alarm on Pervasive, Daily Impact of E-Cigarettes on Learning
As the new school year begins, a report from Truth Initiative sheds light on the alarming presence of e-cigarettes in middle and high schools nationwide.
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Tobacco’s Recurring Role in Award-Nominated Television Threatens to Undermine Youth Prevention Gains
Several Emmy-nominated shows feature tobacco imagery, threatening to re-normalize nicotine use among young audiences.
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Truth Initiative Chief Financial & Investment Officer Anthony O’Toole to Retire After 25 Years of Distinguished Leadership
“Tony has been a steady and invaluable presence over the past 25 years,” said Kathy Crosby, CEO and President of Truth Initiative.
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New Study Shows E-Cigarette and Cigarette Sales in California Have Declined Following Law Banning Flavored Tobacco
California’s ban on the sale of flavored tobacco products reduced e-cigarette and cigarette sales without impacting neighboring states.
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Truth Initiative Statement on FDA’s Authorization of JUUL Products
Continued vigilance must include strong post-market surveillance, regular reviews of marketing practices, and swift enforcement against any violations.
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Announcing EX Program Go from Truth Initiative: A Scalable Digital Tobacco Cessation Solution for Small to Mid-Sized Employers
EX Program Go is built on the same clinically-backed foundation as EX Program for large employers, health plans, and public health organizations.
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Truth Initiative Backs Arizona AG in Bold Action to Protect Youth from Illegal Nicotine Sales
Arizona Attorney General Kris Mayes’ crackdown on two stores selling tobacco and nicotine products to minors is both bold and necessary.
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