Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  • Rise Together: What you can do

Rise Together: What you can do

The Rise Together EXperience: Culture, Community, and Nicotine-Free Lives, an immersive mobile exhibit on the impact of tobacco use and industry marketing tactics on Black, Hispanic, and LGBTQ+ communities, shares facts and inspires people to help create a future free from nicotine addiction. Learn more about what you can do.

The Rise Together EXperience: Culture, Community, and Nicotine-Free Lives

The industry has long appropriated Black culture in their marketing, including sponsoring events such as jazz and hip-hop festivals.

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Hispanic youth experienced the highest level of tobacco advertisement exposure compared to Black and White youth.

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For years, the tobacco industry has made efforts to appeal to LGBTQ+ consumers through targeted advertisements in LGBTQ+ press, cigarette giveaways, and more.

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Join the Culture + Cessation Collective

Join the Culture + Cessation Collective in empowering LGBTQ+, Black, and Hispanic/Latino communities to break free from nicotine addiction. The collective, powered by Truth Initiative, is for community leaders, such as faith leaders, health advocates, and public health professionals, who are engaged in public health, public policy, advocacy, and/or behavioral and mental health. EX Program, Truth Initiative’s free, proven-effective digital quit program, has helped millions of people with tools that can increase odds of quitting by up to 40%.

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Tell your story

We want to hear how tobacco and nicotine product marketing and addiction have impacted you, your friends, family, or communities. Let’s raise awareness, share real stories, and help people take control of their health.

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Share resources with your communities

Help your communities achieve freedom from nicotine addiction with free downloadable resources such as an FAQ about our Culture + Cessation Collective, palm cards about EX Program and Truth Initiative, and overviews of how EX Program can support teens and adults. EX Program provides free, 24/7 support through daily texts full of tips and advice, a resource library with expert guidance, and access to an active community of quitters. A range of Truth Initiative infographics and fact sheets are also available.

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Help youth make informed decisions about nicotine use

Youth nicotine addiction remains a serious public health concern. Vaping: Know the truth is a free digital learning experience that guides students through the dangers associated with vaping nicotine and cannabis in an authentic peer-to-peer youth voice.

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Partner with Truth Initiative to help others breathe free

Tobacco industry marketing intentionally creates health disparities that disproportionately affect minority and marginalized communities. By working together, we can prevent death and disease from nicotine-related causes and create stronger, healthier communities.

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