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About This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped more than 500,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

What is This is Quitting?

This is Quitting is a free mobile program from Truth Initiative designed to help young people quit vaping. The first-of-its-kind text messaging program incorporates messages from other young people like them who have attempted to, or successfully quit, e-cigarettes. Our messages show the real side of quitting, both the good and the bad, to help young people feel motivated, inspired and supported throughout their quitting process. We also send young people evidence-based tips and strategies to quit and stay quit. This is Quitting is tailored based on age (within 13 to 24 years old) and product usage to give teens and young adults appropriate recommendations about quitting.

text “DITCHVAPE” to 88709

How it works

Those who are not ready to quit receive at least four weeks of messages focused on building skills and confidence. Users with a quit date receive one week of messages prior to that date and at least eight weeks of messages after their quit date. Throughout the program, users can text COPE, STRESS, SLIP or MORE to receive instant support. Upon completion of the program, users receive periodic text messages from truth® and may continue to use supportive keywords for as long as they like.

Here’s what some young people have to say about the program:

  • They are cool, they make me feel as if I’m not alone in this journey.  – Anonymous, teen
  • They make it seem like there is a way out of addiction.  – Chase, teen
  • It expresses the emotions of quitting from other people.  – domlussier, teen
  • They’re the one thing rooting for me to quit.  – EG, teen
  • They’re not super in your face. They serve as a quick “hey don’t do the thing you’re thinking about right now”. - Cole, teen
  • They encourage me not to JUUL, they offer alternatives when I get a craving. I started going to the gym and working out instead of JUULing. – Scarlett, young adult
  • They remind me there’s no room to turn back to something harmful. – Meredith, young adult

Father talking to daughter

Resources for parents and adults

Are you a parent of a young person who vapes? Parents can text QUIT to (202) 899-7550 to sign up to receive text messages designed specifically for parents of vapers.

If you are an adult looking for support to quit vaping or stop using any tobacco product, our free digital quit smoking platform BecomeAnEX offers comprehensive web and mobile tools. Parents of vapers can also sign up for BecomeAnEX, where they can indicate that they are a parent of a young person who vapes, and access a supportive online community and a full interactive website of information about how nicotine addiction works and different approaches to quit. Register now at