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Broken Cigarette

Quitting Tobacco: Facts and Stats

Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year. In 2020, slightly more than half of current smokers (56%) made a quit attempt in the past year.

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Pack of menthol cigarettes

White House Delay in Issuing Final Menthol and Flavored Cigar Rules Represents Huge Loss for Public Health, Social Justice

Lack of action squanders the ability to save lives, protect youth and stand up for social justice by reducing health disparities.

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Girl on the couch watching shows on a tablet

Lights, Camera, Tobacco?

How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

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Students walking down a hallway

2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers

The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school students.

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Opioid Pill Bottle

Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis

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Truth Initiative

Inspiring lives free from smoking, vaping and nicotine

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Our latest research and resources

Menthol cigarettes
Fact Sheet
Jan 23 2024
Zyn and Zyn Pouches
News Article
Jun 7 2024
Fact Sheet
Jun 7 2024
E-cigarettes / Vaping/Flavors/IQOS/JUUL