our mission

we're creating the first tobacco-free generation

If you are the parent of a middle or high school student, you may already know that the...
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Big Tobacco gets a stream of free advertising from people on social media who post “...
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From introducing appealing flavors to offering college scholarships, manufacturers and...
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What looks like a JUUL , operates like a JUUL, but isn’t a JUUL? One of the many copycat...
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Worth More

A new campaign that exposes the tobacco industry’s exploitation of residents in lower-income communities.