our mission

we're creating the first tobacco-free generation

With an estimated 375,000 tobacco retailers in the U.S.—about 27 times more than McDonald...
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The CVS Health Foundation, American Cancer Society and Truth Initiative today announced...
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The National Cancer Institute released a report this week on a topic of increasing...
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A different type of tobacco product may land on American shelves soon if the U.S. Food...
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Business or Exploitation?

Exposing the tobacco industry’s exploitation of members of the military and those with mental health conditions.