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  1. Truth Initiative’s Quit Vaping Program Effective in Helping 18- to 24-Year-Olds

    The randomized clinical trial found that This is Quitting increased quit rates among young adults aged 18-24 by nearly 40%

  2. New Truth Initiative data show 1.2 million youth and young adults started using e-cigarettes since FDA missed the September 9, 2021, court-ordered deadline to remove unreviewed products from the market

    A new analysis from Truth Initiative shows the high cost of the FDA’s inaction, estimating that nearly 2.5 million youth and young adults (15-24 years old) h

  3. News Article News Article Research & Resources

    truth Ambassadors combat nicotine use through mental health and self-care efforts

    Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.

  4. Truth Initiative and Surgeon General Take the Stage at The Atlantic Festival to Discuss Vaping as a Youth Mental Health Issue

    Truth Initiative took to The Atlantic Festival stage during a session called Thrive: A Youth Mental-Health Summit to draw awareness to the connection between

  5. News Article News Article Research & Resources

    2021 class of truth Ambassadors launch community projects

    Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o

  6. Truth Initiative® Awards First-Ever truth IMPACT Scholarships for Speaking Out About the Youth Vaping Epidemic

    Truth Initiative announced today that Ally Harrison of Baytown, Texas and Carlos Magdaleno of Santa Ana, California are the inaugural winners of the truth Im

  7. Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

    Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub

  8. News Article News Article Research & Resources

    Young activists gather virtually for Moment of Truth

    Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and

  9. Truth Initiative and Kaiser Permanente, in Collaboration with the American Heart Association and Everfi, Named 2021 Halo Award Winners

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association and EVERFI, have been named the winners of a 2021 Silver Halo Aw

  10. First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media

    truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.

  11. New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists

    While You Were Streaming: Nicotine on Demand is the fourth annual report from Truth Initiative that monitors tobacco imagery across the most popular streamin

  12. Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco

    Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis