Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. Truth Initiative Logo
    Financial Statement Report

    2024 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  2. Truth Initiative Logo
    Financial Statement Report

    2023 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  3. Truth Initiative Logo
    Financial Statement Report

    2022 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  4. Truth Initiative Logo
    Financial Statement Report

    2021 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  5. Truth Initiative Logo
    Financial Statement Report

    2020 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  6. Truth Initiative Facebook Logo
    Financial Statement Report

    2019 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  7. Truth Initiative Facebook Logo
    Financial Statement Report

    2018 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  8. Truth Initiative Facebook Logo
    Financial Statement Report

    2017 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  9. Truth Initiative Facebook Logo
    Financial Statement Report

    2016 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation And Affiliate (Truth Initiative) (formerly known as America

  10. Platinum Award

    2016 Effie Award Winner

    Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards

  11. Gold Award

    2015 Effie Award Winner

    Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards

  12. Tina Morgan Headshot
    Our Team

    Tina M. Morgan

    Tina Morgan has been with Truth Initiative since 1999.