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Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping
Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil
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Seeing through Big Tobacco’s Spin
Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.
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Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?
New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi
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IQOS in the U.S.
IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.
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4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction
The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.
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Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees
Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima
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Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
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Most of JUUL's Twitter followers are underage
Most users following JUUL’s official Twitter account (@JUULvapor) are underage, according to a new research study.
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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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Are selfies making smoking cool again?
Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young
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Smoking in Films: 2022
The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco
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Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds
A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.
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