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truth asks if it is just business or is it exploitation
A new campaign from truth® exposes the tobacco industry’s exploitation of individuals with mental health conditions and members of the military.
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Truth Initiative announces new General Counsel
Truth Initiative announced the appointment of Robert Falk as General Counsel.
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2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers
The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school stude
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truth® exposes unexpected ways tobacco affects young people
Did you know that smoking may dull your taste buds, harm the environment, and even impact your sex life?
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Truth Initiative launches 2019 Youth Ambassadors Program to build tobacco- and smoke-free communities
truth Ambassadors are a group of youth and young adults creating and promoting projects that inspire tobacco- and smoke-free communities around the country.<
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truth partners with Epiphone to donate custom guitars to high schools
truth x Epiphone aims to inspire high school students to use music as a powerful force for change against Big Tobacco’s exploitation.
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CVS Health and Truth Initiative challenge all women’s colleges to go tobacco-free
CVS Health and Truth Initiative are calling upon women’s colleges to apply for grants dedicated to adopting 100 percent tobacco-free campus policies.
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Significant Decline in E-cigarette Use Among High School Students Indicates Progress, Yet Challenges Persist in Youth Tobacco Prevention
The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable achievement in the fight against youth tobacco use.
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Big Tobacco forced to tell the truth with TV and print ads
Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.
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Truth Initiative CEO calls for FDA to ban menthol
Truth Initiative® CEO and President Robin Koval called on the U.S.
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Two Gold CLIOs for Truth Initiative’s public education campaign: truth®
Just as it launched a new corporate brand identity and new a website for speaking, seeking and spreading the truth about tobacco, Truth Initiative was awarde
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truth campaign linked with decreased smoking and increased support for anti-tobacco social movement
Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time
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