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New truth initiative study finds that pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use
New study finds that youth and young adults with high exposure to tobacco imagery in streaming and TV shows are three times more likely to start vaping compa
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New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping
truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”
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HHS Smoking Cessation Framework Marks Important Step in Mitigating Tobacco-Related Disease and Health Disparities
The smoking cessation framework released by the Department of Health and Human Services (HHS) signifies an important step in advancing smoking cessation effo
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The truth about opioids campaign wins Emmy award
The youth and young adult opioid misuse prevention and education campaign, The Truth About Opioids, won an Emmy in the Outstanding Special Class – Short Form
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In Victory for Public Health, U.S. Supreme Court Refuses to Hear Tobacco Industry’s Challenge to Graphic Cigarette Warnings
In a tremendous victory for public health, the U.S.
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In Victory for Public Health, Federal Appeals Court Upholds FDA’s Graphic Cigarette Warnings
The appellate court decision affirms that the FDA’s graphic cigarette warnings are both scientifically and legally sound.
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Newest truth® opioid misuse campaign underscores need for youth education and prevention
With “Best Day,” the latest installment of The Truth About Opioids campaign from Truth Initiative, truth continues to educate young people about the risks of
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New Research from Truth Initiative® Illustrates Dramatic Increase in Smoking Imagery in Shows Popular with Young People
A new report by Truth Initiative reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently.
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“It’s Everywhere”: Middle and High School Educator Perspectives on Nicotine Use in Schools
Truth Initiative asked middle and high school educators across the U.S. to share their on-the-ground perspectives on tobacco and nicotine products
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New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults
Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards
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New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades
The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA
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Truth Initiative and Wellable partner to deliver comprehensive smoking cessation resources
A new partnership brings smoking cessions tools from the EX Program from Truth Initiative to the Wellable network of employee wellness
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