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Majority of Natural American Spirit smokers believe brand is less harmful
Researchers found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands.
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State-by-state smoking trends reveal Big Tobacco’s targets
Just about one of every five deaths in the U.S. is attributable to cigarette smoking.
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Examining JUUL’s role in the youth e-cigarette epidemic
Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and
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The JUUL/Altria partnership puts nation's public health at greater risk
The FDA must use its full authority to stop the youth e-cigarette epidemic in the U.S.
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truth partners with Epiphone to donate custom guitars to high schools
truth x Epiphone aims to inspire high school students to use music as a powerful force for change against Big Tobacco’s exploitation.
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4 big concerns about selling IQOS heat-not-burn cigarettes in the US
Many significant concerns exist about IQOS, a new heat-not-burn device created by Philip Morris International.
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3 innovative ways a DC consortium is tackling tobacco use disparities
To address local disparities in tobacco use, a coalition in Washington, D.C., is developing innovative methods for reducing tobacco use.
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Truth Initiative CEO calls for FDA to ban menthol
Truth Initiative® CEO and President Robin Koval called on the U.S.
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Why American Spirit cigarettes could be especially dangerous
New research shows that cigarette pack design elements and descriptors continue to influence smokers.
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truth® zombies invade Walgreens to protest sale of tobacco products
A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco
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What’s the harm in hookah? How risk misperceptions relate to rising use
People who think of hookah as less harmful than cigarettes are more likely to use it now and in the future.
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Truth Initiative and CVS launch program to help HBCUs and community colleges go tobacco-free
Truth Initiative and the CVS Health Foundation are joining together to support HBCUs and community colleges implement smoke- or tobacco-free campus policies.
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