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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Research Article Research & Resources

Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk

A recent study shows increasingly popular oral nicotine products are frequently marketed as tobacco-free alternatives to smoking, claims that could imply low

May. 07, 2021

Tobacco Industry Marketing
Advertising Marketing

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Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk