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truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch
truth recently organized a charitable gaming tournament that united some of Minecraft's most popular creators and pro players.
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Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping
Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil
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Music videos popular with young people frequently feature tobacco imagery
Music videos, examined for the first time in this report, are a major pop culture influence and prove to be common sources of tobacco imagery.
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#CATmageddon: How smoking could make cat videos a thing of the past
With the #CATmageddon campaign, truth continues to use the truth about tobacco to engage teens to help end tobacco use.
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Video series aims to change the narrative about tobacco in the African-American community
A new web video series created by a Truth Initiative® fellow hopes to spark conversations about tobacco use in the African-American community.
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Your favorite artist feat. Big Tobacco: top music videos in the hottest genres frequently feature tobacco imagery
Nearly 20% of music videos for top 10 billboard songs from 2018 to 2021 featured tobacco products
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New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists
While You Were Streaming: Nicotine on Demand is the fourth annual report from Truth Initiative that monitors tobacco imagery across the most popular streamin
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Action needed: Tobacco in pop culture
Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m
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Played: Smoking in videogames
Truth Initiative takes a look at tobacco use in video games.
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5 ways tobacco is normalized in entertainment and pop culture
As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,
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Tobacco use on the big & small screens is a public health concern
A new report released today by the U.S.
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JUUL on YouTube
Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.
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