Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.
We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence.
We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.
We take on the most important issues surrounding youth access to nicotine, including informing and supporting efforts to combat the sale of illegal products and restricting access to youth-appealing flavored products.
Read about the state of U.S. flavored tobacco policies
We work to expand access to quitting resources, including by ensuring our market-leading EX Program reaches and meets the unique needs of the most people.
EX Program has helped millions of people on their journeys to quit smoking, vaping, or any tobacco or nicotine product with proven, evidence-based quitting approaches. Research has shown that using EX Program can increase odds of quitting by up to 40%. We also partner with employers, health plans, governments, and public health organizations to expand our reach by providing cessation solutions to their populations.
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