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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Enlist in our movement, explore youth activism programs, share quitting resources, and learn about more ways you can get involved.

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  • Digital Quitting Program

Digital Quitting Program

Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. We know because we’ve helped millions of people stop using commercial tobacco through proven-effective programs. If you or a loved one is ready to quit smoking or vaping, using oral nicotine pouches or any tobacco product, or you’re looking for ways to help support your community in quitting, you’ve come to the right place.

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Quit Support for Individuals

Since 2008, EX Program has collaborated with the Mayo Clinic Nicotine Dependence Center. Together, we bring you the best evidence-based quitting approaches, interactive digital quitting programs, and the most established online quit community. EX Program has helped millions of people develop the skills and confidence to successfully quit. Our research has shown that EX Program text messages, originally branded as This is Quitting, can increase your odds of quitting by up to 40%.

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Quit Support for Organizations

EX Program also provides strategic tobacco cessation programs to end tobacco and nicotine use among populations. Designed for employers and health plans, EX Program Premium offers trailblazing addiction treatment including 1:1 live chat coaching with tobacco treatment specialists and nicotine replacement therapy; unrivaled scientific leadership; and customized expert guidance about program promotion, tobacco surcharge best practices and more. EX Program Premium clients following best practices see quit rates up to 52%. 

For governments and youth-serving organizations, EX Program Essentials offers the only quit vaping program on the market with published evidence of effectiveness among teens and young adults. EX Program Essentials is a fully integrated text-message first program available in English and Spanish.

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The latest on quitting

Research-backed and proven-effective resources are critical to fill this need and help people successfully quit smoking or vaping. At Truth Initiative, we research, develop and constantly innovate state-of-the-art resources. Explore our research and resources on quitting tobacco products.

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Our mission is to prevent youth and young adult nicotine addiction and empower quitting for all. This is how we're doing.

See our impact

Get the latest facts and analyses on the most important issues in commercial tobacco and substance use.

Explore our research and resources