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Young people urge White House to take action on menthol

Truth Initiative continues to press the Administration to finalize the menthol cigarette and flavored cigar rules.

Agreement on American Spirit cigarettes fails to protect public from misleading claims

An agreement permits American Spirit to use deceptive health-related claims that contribute to the misperception that their product is less dangerous.

Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

Philip Morris International to invest over $800 million to meet growing Zyn market

Philip Morris International, the owner of Zyn manufacturer Swedish Match, will invest over $800 million in new Zyn factories in the U.S.

Tobacco use in Minnesota 2018

An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Minnesota.

Meet the North Carolina Rep. taking on tobacco on the industry’s home turf

Alma Adams, a two-term U.S. representative from North Carolina, has long been an advocate for tobacco prevention.

Tobacco use in Minnesota 2020

An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Minnesota.

Our Impact

Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We are committed to preventing youth and young adult nicotine addiction and empowering quitting for all — and we won’t stop until we achieve a future free from lifelong addiction, fostering healthier lives and a more resilient nation. This is how we’re doing.

Tobacco use in Minnesota 2021

An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Minnesota.

Quitting vaping? Here are 5 tips for handling nicotine withdrawal

Trying to quit vaping?

Janet Mills

Janet Trafton Mills was sworn in as the 75th Governor of Maine in 2019.

This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 750,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

By texting DITCHVAPE to 88709, you consent to recurring messages from Truth Initiative to help you quit vaping, and agree to the Terms & Conditions and Privacy Policy. Text STOP to opt-out. Text HELP for info. Msg & Data Rates May Apply.