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  1. Federal Actions on Illegal E-Cigarettes Important, but Long Overdue Steps that Require Further Sustained Efforts

    Actions yesterday to crack down on the flood of illegal e-cigarettes streaming into the U.S.

  2. “It’s Everywhere”: Middle and High School Educators Sound Alarm on Pervasive, Daily Impact of E-Cigarettes on Learning

    As the new school year begins, a report from Truth Initiative sheds light on the alarming presence of e-cigarettes in middle and high schools nationwide.

  3. Truth Initiative Chief Financial & Investment Officer Anthony O’Toole to Retire After 25 Years of Distinguished Leadership

    “Tony has been a steady and invaluable presence over the past 25 years,” said Kathy Crosby, CEO and President of Truth Initiative.

  4. New Study Shows E-Cigarette and Cigarette Sales in California Have Declined Following Law Banning Flavored Tobacco

    California’s ban on the sale of flavored tobacco products reduced e-cigarette and cigarette sales without impacting neighboring states.

  5. Truth Initiative Statement on FDA’s Authorization of JUUL Products

    Continued vigilance must include strong post-market surveillance, regular reviews of marketing practices, and swift enforcement against any violations.

  6. Announcing EX Program Go from Truth Initiative: A Scalable Digital Tobacco Cessation Solution for Small to Mid-Sized Employers

    EX Program Go is built on the same clinically-backed foundation as EX Program for large employers, health plans, and public health organizations.

  7. Tobacco’s Recurring Role in Award-Nominated Television Threatens to Undermine Youth Prevention Gains

    Several Emmy-nominated shows feature tobacco imagery, threatening to re-normalize nicotine use among young audiences.

  8. Truth Initiative Names Gary Tang Chief Financial and Investment Officer

    Truth Initiative announced the appointment of Gary Tang as Chief Financial and Investment Officer.

  9. Truth Initiative Backs Arizona AG in Bold Action to Protect Youth from Illegal Nicotine Sales

    Arizona Attorney General Kris Mayes’ crackdown on two stores selling tobacco and nicotine products to minors is both bold and necessary.

  10. New Report Warns: Viral Smoking Imagery Could Undermine Youth Prevention Gains

    Truth Initiative’s seventh annual “While You Were Streaming” report exposes the ongoing presence of tobacco in top shows, movies, and music videos

  11. Adverse Childhood Experiences Impact Teens’ Ability to Quit Vaping

    The findings show that teens with a history of trauma face significantly greater challenges when trying to quit vaping nicotine.

  12. Statement from Truth Initiative CEO and President Kathy Crosby on the Appointment of Dr. Brian King as Executive Vice President of U.S. Programs at the Campaign for Tobacco-Free Kids

    We congratulate the Campaign for Tobacco-Free Kids on the appointment of Dr. Brian King as Executive Vice President of U.S. Programs.