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  1. News Article News Article Research & Resources

    5 insights about areas with the highest smoking rates in the U.S.

    When it comes to tobacco use, a group of 12 states stretching from the upper Midwest to the South looks like some of the most tobacco-dependent — and less-de

  2. Truth Initiative calls on the FDA to immediately remove all unauthorized e-cigarettes including synthetic nicotine now on the market illegally to protect public health

    Truth Initiative calls on the FDA’s leadership to immediately remove all synthetic nicotine products now on the market illegally

  3. News Article News Article Research & Resources

    State-by-state smoking trends reveal Big Tobacco’s targets

    Just about one of every five deaths in the U.S. is attributable to cigarette smoking.

  4. Research Article Research Article Research & Resources

    Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers

    A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun

  5. Report Report Research & Resources

    Smoking in Films: 2022

    The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco

  6. Examining JUUL’s role in the youth e-cigarette epidemic

    Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and

  7. The JUUL/Altria partnership puts nation's public health at greater risk

    The FDA must use its full authority to stop the youth e-cigarette epidemic in the U.S.

  8. truth partners with Epiphone to donate custom guitars to high schools

    truth x Epiphone aims to inspire high school students to use music as a powerful force for change against Big Tobacco’s exploitation.

  9. News Article News Article Research & Resources

    4 big concerns about selling IQOS heat-not-burn cigarettes in the US

    Many significant concerns exist about IQOS, a new heat-not-burn device created by Philip Morris International.

  10. Research Article Research Article Research & Resources

    3 innovative ways a DC consortium is tackling tobacco use disparities

    To address local disparities in tobacco use, a coalition in Washington, D.C., is developing innovative methods for reducing tobacco use.

  11. News Article News Article Research & Resources

    Truth Initiative CEO calls for FDA to ban menthol

    Truth Initiative® CEO and President Robin Koval called on the U.S.

  12. truth® zombies invade Walgreens to protest sale of tobacco products

    A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco