our mission

we're creating the first tobacco-free generation

A video game rated suitable for teens that allows gamers to customize their characters...
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Smokeless tobacco use has been stable since 2002. In 2015, 6 percent of high school...
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Truth Initiative’s mission is to achieve a culture where all youth and young adults...
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The truth® campaign is shining a spotlight on the fact that smokers earn 20 percent less than non-smokers