our mission

we're creating the first tobacco-free generation

Some of the year’s most sought-after video games could be popularizing something many...
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Natural American Spirit cigarette packs stand out on a shelf, and not just because of...
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With flavors that can seem like they belong in a candy shop—including strawberry,...
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Nicotine removed from tobacco smoke is not as harmful as was once thought, a recent Truth...
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#SQUADLESS

The truth® campaign is shining a spotlight on the fact that smokers earn 20 percent less than non-smokers