our mission

we're creating the first tobacco-free generation

Tobacco companies have a long history of marketing to women, sometimes using a strategy...
Read More
The truth® campaign is shining a spotlight on the fact that smokers earn 20 percent...
Read More
As the National Park Service celebrates 100 years in service of the public and the...
Read More


Dogs and cats are twice as likely to get cancer if their owners smoke: new truth ad sets out to protect cats and and their owner