our mission

we're creating the first tobacco-free generation

Truth Initiative supports raising the minimum age of sale for all tobacco products to 21...
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Young adults who smoke menthol cigarettes are more likely to be female, black or Hispanic...
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Truth Initiative recently held its second annual National Summit on Youth Activism, a...
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NAACP delegates made history Tuesday during its annual convention when delegates to its...
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#CATmageddon

Dogs and cats are twice as likely to get cancer if their owners smoke: new truth ad sets out to protect cats and and their owner