our mission

we're creating the first tobacco-free generation

Truth Initiative joined the African-American Tobacco Control Leadership Council to call...
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Economics tell us a lot about tobacco use. People who earn less than $20,000, for example...
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Lately we’ve been spending a lot of time watching world class athletes break...
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#CATmageddon

Dogs and cats are twice as likely to get cancer if their owners smoke: new truth ad sets out to protect cats and and their owner