our mission

we're creating the first tobacco-free generation

The truth® campaign is shining a spotlight on the fact that smokers earn 20 percent...
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As the National Park Service celebrates 100 years in service of the public and the...
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Two Truth Initiative youth activism fellows gathered more than 300 signatures from Howard...
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Dogs and cats are twice as likely to get cancer if their owners smoke: new truth ad sets out to protect cats and and their owner