our mission

we're creating the first tobacco-free generation

Smokeless tobacco use has been stable since 2002. In 2015, 6 percent of high school...
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Truth Initiative’s mission is to achieve a culture where all youth and young adults...
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If someone is puffing on an electronic device, is that product called an e-cig, vape, e-...
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Truth Initiative joined experts, practitioners and policymakers at the 2016 Public Health...
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#SQUADLESS

The truth® campaign is shining a spotlight on the fact that smokers earn 20 percent less than non-smokers