our mission

we're creating the first tobacco-free generation

truth® tour riders hit the road Friday on the Vans Warped Tour, encouraging concert-...
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Effective Friday, retail merchants in Chicago will be prohibited from selling cigarettes...
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Half the country was not protected from the harms of secondhand smoke via comprehensive...
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#CATmageddon

Dogs and cats are twice as likely to get cancer if their owners smoke: new truth ad sets out to protect cats and and their owner