our mission

we're creating the first tobacco-free generation

Truth Initiative recently held its second annual National Summit on Youth Activism, a...
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NAACP delegates made history Tuesday during its annual convention when delegates to its...
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Truth Initiative’s mission is to achieve a culture where all youth and young adults...
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Little cigars, cigarillos and cigars are popular among young smokers. In 2015, 8.6...
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#CATmageddon

Dogs and cats are twice as likely to get cancer if their owners smoke: new truth ad sets out to protect cats and and their owner