our mission

we're creating the first tobacco-free generation

Economics tell us a lot about tobacco use. People who earn less than $20,000, for example...
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Lately we’ve been spending a lot of time watching world class athletes break...
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Truth Initiative is opening a final round of its 2016-17 Community College Grant...
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Current estimates on the economic impact of tobacco control interventions are out-of-date...
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#CATmageddon

Dogs and cats are twice as likely to get cancer if their owners smoke: new truth ad sets out to protect cats and and their owner