our mission

we're creating the first tobacco-free generation

Tobacco companies have a long history of marketing to women, sometimes using a strategy...
Read More
The truth® campaign is shining a spotlight on the fact that smokers earn 20 percent...
Read More
As the National Park Service celebrates 100 years in service of the public and the...
Read More

#SQUADLESS

The truth® campaign is shining a spotlight on the fact that smokers earn 20 percent less than non-smokers