our mission

we're creating the first tobacco-free generation

Members of Truth Initiative’s® web-based quit smoking program, BecomeAnEX, have posted...
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Socioeconomic status is an important metric for public health researchers. Take tobacco,...
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Smokers who use an Internet quit smoking program are more likely to stick with it if they...
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It sounds like a retail oxymoron: pharmacies selling tobacco products.CVS and many...
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#SQUADLESS

The truth® campaign is shining a spotlight on the fact that smokers earn 20 percent less than non-smokers